As Facebook continues to balloon in size, so too do the audiences that find, “like” and engage with brands via their Facebook Pages. Tomorrow, customer service software maker Parature will release aFacebook application that will help brands enhance the quality of customer service they can provide via Facebook.

Parature for Facebook is designed to make a company’s Facebook Page double as a full-featured customer support center.

Parature joins the likes of Get Satisfaction and its Social Engagement Hub in bringing customer service software to businesses living inside the world’s biggest social network. (more…)

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The latest numbers from eMarketer project that advertisers will spend nearly $1.7 billion in the U.S. on social networking sites in 2010. Worldwide, spending will hit $3.3 billion according to the report.

The numbers represent a significant bump up from estimates published by the research firm at the end of last year, when it projected $1.3 billion would be spent on the space in the U.S.

Not surprisingly, eMarketer sees about half of that money (in the U.S.) going to Facebook, with MySpace continuing to see a smaller share of the pie. Separately, the firm estimated that Facebook’s 2010 revenue would hit $1.2 billion in a report published last week.

Earlier this month, Facebook COO Sheryl Sandberg said that some of the social network’s biggest advertisers had boosted ad spending by 10x this year; a trend that’s apparent in the eMarketer report. (more…)

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While many may still prefer print for long-form reading, e-books are gaining popularity as a worthy digital alternative. Aside from all the usual benefits of digitizing a book (faster searches, less page-flipping, linked pages, additional resources, etc.), e-books are a huge help to digital and online professionals.

There are now e-books available on almost every aspect of design, from planning your business and managing your time, to designing web applications. This post highlights 10 of the best free e-books for designers, with selections available as PDFs or in HTML.

Whether they’re meant to inspire or educate, let us know if you can recommend any other free e-books aimed at designers in the comments below. (more…)

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Whether you’re blogging for business or pleasure, now is the time to take your little corner of the web to the next level. Social media makes your blog more visible and valuable than ever, and the amount of resources available to beautify and streamline your blog is enormous, and ever growing.

The best part is, you don’t have to be a designer or a programmer to create a great looking blog, but you should know where to find the right resources, and how to align your blog’s design with its purpose. (more…)

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